Terms of Use

These Terms of Use set out the general conditions for accessing and using the institutional website of the Embaixada da Família®.

When using this digital environment, people should take into account the conditions and limits presented here.

Our aim is to maintain clear and responsible communication, consistent with the institutional, educational and developmental nature of the Embaixada da Família®.

1. About this website

This is the institutional digital environment of the Embaixada da Família®.

The website presents information about:

• the Embaixada da Família®;
• the concept of Integral Well-being;
• the Consulados da Família®;
• programs and development paths;
• professionals and the structure of the network;
• educational and psychoeducational content;
• solutions for organizations;
• the franchise model;
• other initiatives related to the ecosystem.

Some features, initiatives or structures presented may be under development or in preparation.

When this is the case, their presentation on the website does not mean immediate availability.

2. Nature of the information

The content made available on this website has a predominantly:

• institutional;
• informative;
• educational;
• psychoeducational;
• reflective and developmental purpose.

The content should be understood according to its purpose and the context in which it is presented.

General information should not be used to automatically replace an appropriate assessment of situations that require specific attention.

3. Accessing the website does not establish a professional relationship

Simply browsing this website, reading content or accessing public materials does not automatically establish a:

• therapeutic;
• psychological;
• medical;
• nutritional;
• professional-client;
• or other professional care relationship.

A specific professional relationship may only exist when there is engagement, consent, responsibilities and other conditions corresponding to the service actually provided.

4. Content does not replace professional care

Information about:

• health;
• well-being;
• relationships;
• family;
• development;
• spirituality;
• habits;
• emotions;
• or other aspects of life

may contribute to knowledge, reflection and psychoeducation.

However, it does not automatically replace:

• professional assessment;
• diagnosis;
• treatment;
• specialized follow-up;
• or other care needed according to the situation.

Each person has their own history, context, needs and circumstances.

5. Emergency situations

This website is not an emergency service.

In situations involving immediate risk to life, integrity or safety, or other emergency circumstances, people should seek the competent and appropriate services available where they are.

Website content, institutional messages or future platform resources should not be used as a substitute for emergency care.

6. Spirituality and faith

The Embaixada da Família® recognizes that spirituality and faith can be meaningful resources for many people.

The presence of these topics on the website does not create any obligation of belief or religious affiliation.

The institutional environment seeks to respect:

• different religious traditions;
• different expressions of faith;
• different forms of spirituality;
• people with no religious affiliation.

The use of content related to spirituality should be understood within this principle of freedom of conscience.

The corresponding institutional commitments are presented in greater depth in the Ethical and Protection Standard.

7. Programs and initiatives

The presentation of a program, pathway, activity, group, experience or initiative does not necessarily mean that it is available at that time or in a given location.

Availability may depend on factors such as:

• network structure;
• unit;
• professionals;
• format;
• schedule;
• audience;
• criteria specific to the initiative.

When there is an actual possibility of participation, the corresponding conditions should be presented through the appropriate channels.

8. Professionals

The presentation of the structure of a professional network does not mean that all the types of professionals mentioned are available in every location or at every time.

When professionals are presented on the website, their information should correspond to their actual status of participation and accreditation in the network.

The Embaixada da Família® distinguishes between:

• professional licensure;
• methodological training and certification;
• accreditation in the network.

These conditions serve different purposes, and one does not automatically replace the other.

9. Consulados da Família®

The Consulados da Família® are presented in the ecosystem as Integral Well-being Centers with a local presence.

The presentation of the institutional model does not mean that there is a unit available in every city, region or country.

When units are actually made available, their information should be presented through the corresponding institutional channels.

The name Consulado da Família® identifies a structure specific to the Embaixada da Família® ecosystem and does not represent a governmental diplomatic or consular body.

10. Franchises

The Franchises page is institutional and informative in nature, describing the network's expansion model.

An expression of interest does not automatically represent:

• approval as a franchisee;
• territorial reservation;
• exclusivity;
• the signing of a contract;
• the right to operate;
• authorization to use trademarks;
• professional accreditation;
• a guarantee of revenue;
• a guarantee of profitability;
• a guarantee of financial return.

Any franchise relationship must follow its own process, specific documentation, review, contractual instruments and applicable requirements.

The public information on the website does not replace the legal and commercial documentation required for any potential franchise relationship.

11. Organizations and partnerships

The presentation of solutions for:

• companies;
• schools and educational institutions;
• faith communities;
• social organizations;
• associations;
• or other organizations

does not constitute an automatic commercial proposal.

Scope, objectives, responsibilities, conditions and formats must be defined according to each relationship actually established.

12. Content and materials

The content presented by the Embaixada da Família® may include, among others:

• texts;
• articles;
• educational materials;
• psychoeducational resources;
• videos;
• audio;
• images;
• diagrams;
• publications;
• methodological materials;
• other institutional resources.

Making certain content available on the website does not necessarily mean unrestricted authorization for its reproduction, alteration, commercialization or redistribution.

13. Intellectual property

Trademarks, names, texts, materials, methodologies, graphic elements, content and other intellectual assets must be respected in accordance with their ownership and applicable legal protection.

Depending on registration status and the rights that actually exist, this may include:

• Embaixada da Família®
• Consulado da Família®
• Instituto I.M.A.G.E.M.®
• Método I.M.A.G.E.M.®

as well as related content, materials, publications, protocols and identity elements.

Nothing in these Terms should be interpreted as a claim of ownership over content or rights that do not legitimately belong to the respective institution or rights holder.

14. Personal use and sharing

You may access public content for personal reference and share links that lead to the official pages of the website.

Other uses, especially those involving:

• substantial reproduction;
• alteration;
• adaptation;
• redistribution;
• commercial use;
• use of trademarks;
• incorporation into products;
• incorporation into training programs;
• republication of protected materials

may require authorization from the respective rights holder.

Quotations and uses permitted by applicable law remain subject to the corresponding legal conditions and limits.

15. Responsible use of the website

Anyone using the website must do so lawfully and in a manner compatible with its purpose.

The environment may not be used for practices intended to:

• violate the rights of third parties;
• improperly interfere with the operation of the website;
• attempt to gain unauthorized access to systems or restricted areas;
• distribute malicious code;
• misuse trademarks or content;
• carry out unlawful activities through the infrastructure provided.

This provision does not limit legitimate rights of research, criticism, quotation or use permitted by law.

16. External links and third-party services

The website may in the future present links to or integrations with external services.

When this happens, people may also be subject to the conditions and policies of those third parties.

The presence of an external link does not, in itself, mean that the Embaixada da Família® has full control over the:

• content;
• security;
• availability;
• policies;
• practices

of the external environment.

Where there is a partnership, recommendation or specific institutional relationship, this should be identified in a manner appropriate to the context.

17. Website availability

We seek to keep the digital environment accessible and functional.

However, the following may occur:

• maintenance;
• updates;
• temporary unavailability;
• technological changes;
• interruptions caused by third parties;
• situations beyond the reasonable control of the institution.

It is not possible to guarantee uninterrupted operation or the complete absence of faults.

This does not reduce the institution's responsibility to act diligently in response to problems within its control.

18. Timeliness of information

We seek to keep institutional information up to date.

However, a digital environment may go through periods of updating between institutional changes and their publication on the website.

When information is essential for:

• engagement;
• participation;
• accreditation;
• franchising;
• scheduling;
• availability;
• a professional relationship;
• or another relevant decision,

the conditions actually communicated in the corresponding process should be considered together with the public information available.

19. Initiatives in preparation

The website may present projects or structures identified as:

• “in preparation”;
• “under development”;
• “coming soon”;
• or an equivalent expression.

These references communicate institutional direction and do not constitute a promise of:

• a specific date;
• a guaranteed launch;
• availability;
• functionality;
• engagement;
• a place;
• a unit;
• a service.

More precise information should be provided when the initiative is actually available.

20. Instituto I.M.A.G.E.M.®

The Instituto I.M.A.G.E.M.® is part of the ecosystem as an institution distinct from the Embaixada da Família®.

Its presence in institutional content does not mean that all of the Embaixada's activities are carried out by the Instituto, nor that all of the Instituto's activities are carried out by the Embaixada.

Activities of:

• research;
• training;
• methodological certification;
• technical and scientific production;
• or others specific to the Instituto

must follow the instruments and conditions corresponding to its structure.

21. Research

Access to the website, public content, programs or activities does not automatically mean participation in research.

Where research involves people or data, there must be specific procedures and compliance with the applicable ethical, institutional and regulatory requirements.

Consent to research should not be presumed merely from the use of this website.

22. Privacy and personal data

The processing of personal data related to the website must follow the corresponding Privacy Policy.

That Policy should explain, according to the technologies and features actually in use:

• data processed;
• purposes;
• ways of use;
• rights;
• protection measures;
• corresponding channels.

These Terms do not replace the Privacy Policy.

23. Ethical and Protection Standard

The Embaixada da Família® establishes principles related to:

• dignity;
• welcome and care;
• safety;
• freedom of conscience;
• professional boundaries;
• responsible communication;
• economic relationships;
• protection of people.

These commitments are presented in the Ethical and Protection Standard.

The Terms of Use and the Ethical Standard have distinct and complementary functions.

24. Changes to the website

The Embaixada da Família® may update:

• structure;
• content;
• navigation;
• resources;
• programs presented;
• institutional information;
• features

to keep pace with the evolution of its activities.

Relevant changes that affect institutional documents or people's rights should be handled with appropriate transparency.

25. Changes to these Terms

These Terms may be updated when there are:

• institutional;
• technological;
• operational;
• regulatory;
• or feature-related changes to the website.

The current version should indicate its update date when the document is officially approved and published.

When the nature of a change requires additional communication, measures compatible with its relevance and with applicable rules should be adopted.

26. Governing law and resolution of issues

The final version of these Terms should properly identify the legal entity responsible for the website and define, after legal review, the provisions relating to the applicable law and the resolution of any disputes.

No specific venue or jurisdiction will be established in this base draft without legal review and without the official details of the responsible entity.

27. Institutional contact

Questions related to the website, to these Terms or to institutional activities should be submitted through the official channels made available by the Embaixada da Família®.

While certain channels are in preparation, the website should present only the means that are actually available.

No fictitious or provisional contact details will be included in this document.

28. Relationship with other documents

These Terms should be read together with the:

Privacy Policy
for matters related to the processing of personal data;

and the

Ethical and Protection Standard
for the ethical and protective commitments that guide institutional activity.

Other services, programs, professional relationships, franchises, research or platforms may require their own documents.

Final provision

The purpose of these Terms is to set clear limits without hindering access to the knowledge and initiatives of the Embaixada da Família®.

Transparency is also a form of care.

We want people to understand:

• what this environment offers;
• what is still under development;
• what depends on a specific relationship;
• and what the limits of the content provided are.

This clarity protects people and also contributes to more responsible institutional relationships.

Base draft subject to legal review before final publication.